Grow Your Newsletter, Risk-Free
Acquire engaged subscribers in a predictable cost-per-subscriber model, so you can focus on newsletter growth instead of guessing which tactic will work next. You only pay for active subscribers.
What are Inkwave Boosts?
Inkwave Boosts is a paid growth tool that lets newsletter publishers acquire engaged subscribers on a predictable cost-per-subscriber model. Other publishers promote your newsletter to audiences that fit your topic, and you only pay for subscribers who actually open and engage, with refunds for those who never do.
Key facts
- You set your cost per subscriber and budget up front.
- Targeting by vertical, categories and location.
- Inactive subscribers who never engage are refunded.
How Boosts works in Inkwave
Boosts removes the guesswork from paid growth. Rather than buying ads and hoping for signups, you define what a subscriber is worth to you and Inkwave's publisher network does the promotion.
- 1
Set a budget
Choose your budget and the cost per subscriber you are willing to pay.
- 2
Choose targeting
Pick the audience that matches your newsletter and let Inkwave find the right subscribers.
- 3
Launch the campaign
Publishers promote your publication to their audiences that are a fit for you.
- 4
Track and get refunds
Monitor new subscribers and engagement in real time, and get refunded for inactive subscribers.
Use cases
Predictable growth on a small budget
A solo writer wants to grow faster than word of mouth allows but cannot risk wasted ad spend. With Boosts, they set a budget and the cost per subscriber they are willing to pay, and other publishers promote the newsletter to relevant audiences. Subscribers who never engage are refunded, so the budget goes to real readers.
Launching a new title
A publisher starting a new newsletter needs an initial audience quickly. Boosts targets readers by vertical, categories and location, and the publisher monitors new subscribers and engagement in real time. Because cost is fixed per subscriber up front, the team can forecast launch spend before committing.
Acquiring readers who fit the market
A startup uses its newsletter to build an audience of potential customers. Rather than buying broad ads and hoping for signups, it uses Boosts to reach people already reading newsletters in its category. Only engaged subscribers count against the budget, which keeps acquisition cost easy to explain.
Scaling a media brand
A growing media brand combines free growth from recommendations with paid growth from Boosts. It defines what a subscriber is worth, lets Inkwave's publisher network handle promotion, and watches results alongside its other growth channels, adjusting budget as it learns which categories bring the most active readers.
Related features
- Recommendations — grow for free through relevant newsletters recommended at sign-up.
- Referral program — reward subscribers who share your newsletter with a unique link.
- Analytics — see signups, opens, clicks, read-through and revenue in one real-time dashboard.
Built for independent writers, creators, brands & media teams
Scale Your Newsletter with Confidence
Boosts remove the guesswork from audience growth so you can focus on what matters: creating great content that resonates with your audience.
Guaranteed Engagement
Only pay for subscribers who actually open and engage with your emails.
Predictable Growth Costs
Set your cost per subscriber and stick to it.
Target the Right Audience
Reach engaged readers in niches that match your topic.
No Wasted Spend
Get refunded for subscribers who never engage.
Seamless Integration
One-click flows to set up and manage campaigns.
Effortless Campaign Management
Track results in real-time and optimize for performance.
See how easy it is to get Started with Boosts
Get Started Now →Launching a Boosts campaign is quick and easy. Follow these steps to start growing your audience today.
Set a budget and target audience that matches your newsletter.
Choose your audience targeting and let Inkwave find the right subscribers.
Launch your Boosts campaign and let publishers promote your publication to their audiences that are a fit for you.
Track performance in real time, monitor new subscribers and engagement, and get refunded for inactive subscribers.
Resources to help you succeed
Questions
Frequently
Asked Questions
Boosts are a paid growth tool where other publishers promote your publication to audiences that fit it. You acquire subscribers on a predictable cost-per-subscriber model.
Own your audience, your data and business idea — connect and grow with Inkwave.