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AD NETWORK

Advertise where your
audience chooses to be

Reach engaged readers across thousands of premium newsletters with a single brief and budget.

CampaignsInventoryReports
Total Reach
375K
Avg CPM
$26.40
Active campaigns
7
THE BASICS

What is the Inkwave Ad Network?

The Inkwave Ad Network is a built-in advertising marketplace that connects brands with newsletter publishers on Inkwave. Advertisers launch one campaign with a single brief and budget, and it runs as native placements across participating newsletters. Publishers set their own rates, approve every advertiser and track revenue in real time, all inside their editorial workflow.

HOW IT WORKS FOR PUBLISHERS

  1. 1
    Turn on the Ad Network

    Ad Network access is included on the Max plan and on Custom Pricing plans. Once it is enabled, your publication becomes eligible to receive campaigns from advertisers in the network.

  2. 2
    Set your rules

    Choose your ad rates and floors, and decide which placements you are comfortable offering. Placements are native, so they are designed to sit inside your newsletter and match your brand.

  3. 3
    Approve every advertiser

    Nothing runs without your say-so. Review each campaign that wants to reach your readers and approve only the advertisers that fit your audience and editorial standards.

  4. 4
    Publish and track revenue

    Approved ads go out as part of your normal editorial workflow. Fill rate and revenue are tracked in real time, so you always know what your newsletter is earning.

HOW IT WORKS FOR ADVERTISERS

  1. 1
    Write one brief

    Describe your campaign, your audience and your goals once, instead of negotiating separately with every newsletter you want to appear in.

  2. 2
    Set a single budget

    Allocate one budget for the whole campaign and let it run across the newsletters in the network that match your targeting.

  3. 3
    Target the right readers

    Reach audiences by topic, geography and intent, so your message lands in front of readers who are likely to care about it.

  4. 4
    Measure what works

    Transparent reporting shows clicks, conversions and return on spend in real time, so you can adjust and optimize while the campaign is live.

Who it's for

Independent newsletter writers

Creators on the Max plan who want a new revenue stream without chasing sponsors one email at a time.

Media companies and publishing teams

Teams running several publications who want to monetize their whole portfolio from one platform.

Brands and agencies

Marketers who want to reach engaged, opted-in readers in the inbox with one brief, one budget and clear reporting.

FULL CONTROL, ZERO HASSLE

Customize
YOU'RE IN CHARGE

Pick exactly what runs on your newsletter and what doesn't — no surprises, no manual back-and-forth.

Set your own ad rates and floors
Approve every advertiser, every time
Native placements that match your brand
Real-time fill rate and revenue tracking
Revenue trend
$27.4k
+18.2%
Fill rate
94%
eCPM
$31.20
Advertisers
42
ENTERPRISE

THE ONLY ENTERPRISE PLATFORM WITH A BUILT-IN AD NETWORK

Activate new revenue with our premium advertiser network — natively integrated into your editorial workflow.

Campaign Overview
Active
12
CTR
3.7%
Revenue
$58k
SUITED FOR HOW ANY TEAM OPERATES

However you work, it works

FOR BRANDS & AGENCIES
Manage your entire publishing portfolio from one platform.

Launch, track, and optimize campaigns across thousands of premium newsletters with a single budget.

Smart targeting
Reach audiences by topic, geo, and intent.
Transparent reporting
See clicks, conversions, and ROI in real-time.
All Publications
The Atlas Brief
Mainline
Cohort Weekly

Questions

Frequently
Asked Questions

The Inkwave Ad Network connects brands with engaged newsletter readers across premium newsletters. Advertisers can launch, track and optimize campaigns from a single brief.

Own your audience, your data and business idea — connect and grow with Inkwave.

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